Privacy policy.

PurelyVibe USA — purelyvibeusa.com
Last updated: September 29, 2025

PurelyVibe USA (“PurelyVibe USA,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit purelyvibeusa.com (the “Site”), place an order, contact us, or interact with our services.

By using the Site, you agree to the practices described here. If you do not agree, please discontinue use.

1) Information We Collect

a) Information you provide directly

Contact details (name, email, phone, shipping/billing address)
Account details (username, password)
Order information (items purchased, preferences, gift notes)
Customer support content (emails, photos of damaged items)
Marketing preferences (newsletter opt-in/opt-out)

b) Information collected automatically

Device & usage data (IP address, browser type, device IDs, pages viewed, time on page, referring URLs)
Cookies & similar technologies (see Section 6)

c) Information from third parties

Payment processors (confirmation of payment, limited billing details)
Fulfillment & shipping partners (tracking updates, delivery confirmation)
Analytics & advertising partners (aggregated or pseudonymous metrics)

We do not intentionally collect or process sensitive personal information (e.g., health, political opinions, precise geolocation) and we do not knowingly collect information from children under 13 (see Section 11).

2) How We Use Your Information

We use information to:

Fulfill orders and provide the services you request
Process payments, prevent fraud, and provide receipts
Ship products and send tracking/transactional emails
Respond to support requests and improve customer service
Operate, maintain, and improve the Site and our offerings
Personalize your experience, including product suggestions
Send marketing communications if you have opted in (you can unsubscribe at any time)
Comply with legal obligations and enforce our Terms

3) Legal Bases (EEA/UK/Switzerland visitors)

Where GDPR/UK GDPR applies, we rely on: Contract (to fulfill your order), Legitimate Interests (to improve and secure our services, combat fraud, and market similar products to customers), Consent (for non-essential cookies/marketing), and Legal Obligation (recordkeeping, tax).

4) How We Share Information

We share information with:

Service providers (website hosting, payment processing, shipping/warehousing, analytics, customer support, email delivery) bound by contracts to use data only as instructed
Professional advisors (legal, accounting)
Authorities when required by law or to protect rights, safety, and property
Business transferees in connection with a merger, acquisition, financing, or sale of assets

We do not sell your personal information for money. Some disclosures for targeted advertising or certain analytics may be considered a “sale” or “sharing” under U.S. state privacy laws; see Section 10 for opt-out rights.

5) Retention

We keep personal information only as long as necessary for the purposes described above, including to meet legal, accounting, or reporting requirements. Retention periods depend on the type of data and our contractual/legal obligations.

6) Cookies & Similar Technologies

We use cookies, pixels, and local storage to:

Keep you signed in and remember cart contents
Measure site performance and detect bugs/fraud
Personalize content and, where permitted, tailor ads

You can manage cookies via your browser settings and our on-site cookie banner (where available). Disabling cookies may affect certain features.

7) Marketing Communications

You can opt out of promotional emails by clicking Unsubscribe in any message or emailing support@purelyvibeusa.com. We may still send transactional or service emails (e.g., order updates).

8) Security

We use administrative, technical, and physical safeguards designed to protect personal information (e.g., encryption in transit, access controls). No method of transmission or storage is 100% secure; you use the Site at your own risk.

9) International Transfers

If you access the Site from outside the United States, your information may be processed in the U.S. and other countries with different data protection laws. Where required, we rely on appropriate safeguards (e.g., Standard Contractual Clauses) for cross-border transfers.

10) Your Privacy Rights

a) U.S. State Privacy Rights (e.g., CA/CO/CT/VA/UT)

Depending on your state, you may have the right to:

Access/know the categories and specific pieces of personal information we collected about you
Delete personal information
Correct inaccuracies
Opt out of the sale or sharing of personal information and certain targeted advertising
Limit use and disclosure of sensitive personal information (not typically collected)
Non-discrimination for exercising your rights

How to submit a request: Email support@purelyvibeusa.com with the subject “Privacy Request” and indicate the right you wish to exercise. We will verify your identity (e.g., by confirming order details or email ownership). You may authorize an agent by providing a signed permission and verification.
Appeals: If we deny a request (e.g., we cannot verify you), you may appeal by replying to our decision email with “Privacy Appeal” in the subject.

California Notice of Collection (Past 12 Months):
We may collect the following categories: identifiers (name, email, IP), customer records (billing/shipping), commercial information (orders, returns), internet activity (usage data, cookies), inferences (preferences), and geolocation (approximate via IP). Sources include you, your devices, and service providers. Business purposes are listed in Section 2. We disclose these categories to service providers and partners as in Section 4. We do not knowingly sell/share children’s data.
Opt-out of sale/share: Email support@purelyvibeusa.com with “Do Not Sell or Share My Personal Information” or use available on-site tools where provided.

Shine the Light (CA): California residents may request a list of third parties to whom we disclosed personal information for direct marketing in the prior year. To request, email support@purelyvibeusa.com with “Shine the Light.”

Nevada: You may opt out of the sale of personal information by emailing support@purelyvibeusa.com with “Nevada Do Not Sell.”

b) EEA/UK/Switzerland (GDPR)

You may have the right to access, rectify, erase, restrict or object to processing, and data portability. Where processing is based on consent, you may withdraw consent at any time without affecting prior processing. To exercise rights, email support@purelyvibeusa.com. You may lodge a complaint with your local supervisory authority.

11) Children’s Privacy

The Site is not directed to children under 13 (or under 16 in the EEA). We do not knowingly collect personal information from children. If you believe a child provided personal information, contact support@purelyvibeusa.com and we will delete it.

12) Third-Party Links & Services

The Site may link to third-party websites, apps, or services. Their privacy practices are governed by their own policies; we are not responsible for them. Review their policies before providing personal information.

13) Do Not Track

Some browsers offer “Do Not Track” signals. There is no uniform industry standard for DNT; therefore, we do not respond to DNT at this time. We honor applicable state-law opt-out mechanisms described above.

14) Changes to This Policy

We may update this Policy from time to time. Changes take effect when posted with the “Last updated” date. Your continued use of the Site means you accept the revised Policy.

15) Contact Us

Questions or requests regarding this Policy or your personal information:

PurelyVibe USA
Email: support@purelyvibeusa.com
Website: purelyvibeusa.com

If you email us, please include your name, contact information, and a clear description of your request.